THIS IS US

Role: Creative Director
Agency: Edelman

CROCK-POT IS INNOCENT

The Crock-Pot was to blame for the death of America’s favorite dad on the number 1 TV show “This Is Us” The nation cried out; “Crock-Pot Killed Jack!” The issue literally ignited overnight. By 9 a.m. the next day, 618 news articles had already posted, and social media fiercely blamed Crock-Pot for killing Jack.

We turned to the star of the show, brought him back to life, and filmed a special promo to absolve our slow-cooker of any bad blood. If Milo Ventimiglia (Jack) could publicly forgive Crock-Pot, perhaps America would too.