TACO BELL:
BIG BEN
Role: Creative Director
Agency: Edelman
Bong across the pond
Due to major construction conservation efforts on Big Ben, the city’s iconic clocktower. Taco Bell seized the moment to give back to Londoners a sound they’d been longing for, offering the perfect opportunity to raise awareness of new Taco Bell restaurants opening in London. With the infamous clock under scaffolding for restoration, Big Ben’s popular chimes have also been under wraps. Taco Bell seized the opportunity to surprise and delight Londoners with a sound of their own: its signature bell digitized to recreate the Westminster chimes.